Areas of Expertise

Alicia goes beyond managing relationships; she tailors strategic solutions to elevate client success. Skilled in navigating complex projects and delivering tailored strategies, she uses her deep knowledge of psychology to prioritize impactful results over mere client satisfaction. Her approach ensures a personalized touch that results in long-term loyalty and mutual fulfillment.

Whether the goal is growing a virtual marketplace, securing premium retailer partnerships, expanding domestically, globally, or becoming acquired, Alicia builds and executes strategic campaigns focusing on prime positioning and sell-through, growth and sustainability.

Alicia doesn't stop at likes and impressions; she crafts strategic content to fuel growth. Proficient in website development, social media advertising and account management, she prioritizes tangible results over superficial metrics. Platforms include Meta (Instagram/Facebook), Pinterest, and LinkedIn to expand reach and drive sales, as well as in-house campaigns including newsletters, influencer partnerships and brand collaborations, and special events.

Make news. Make headlines. Grab attention, stay connected. Social media, influencer, digital, audio, print and television are essential to any organization seeking exposure. Alicia specializes in developing and growing meaningful relationships with target consumers via the right outlets and through her own elevated distribution network.

Brand image and identity: its values, its mission, its language, its feel, its look, its smell, its taste, its market - and from there, its communications, is essential. Alicia specializes in developing inspiring, unique and eloquent word, website design, imagery, styling and photography, and social expressions that are as genuine as a brand is thrilling.

Since 2019, Alicia has mentored clients, as well as young and emerging business owners through Futurpreneur.